The next generation

AI is here, and it’s going to revolutionize.

The software category is about collecting and support assistance to the researcher.

A new paradigm

AI is here, and it promises to be even more exponential, seismic, and revolutionary for CRM than the internet was.

Imagine a world where your CRM is not just a manual system of record, but also an autonomous system of action. It’s a living, breathing entity that understands your business context inside and out, perfectly matching your business model.

It’s more than the center of your stack. Your CRM is constantly working in the background, ingesting both structured and unstructured data from every interaction. Every email, every call, every meeting, every product interaction, is presented to you in a way that naturally makes sense for your business.

In this world, the CRM is now where you can architect your entire GTM strategy. You can build and deploy intelligent systems that were previously unthinkable.

Every single go-to-market process becomes automated and scaleable — even those you thought were impossible to scale because they required human judgment and nuance.

Imagine your most brilliant revenue ops teammate, your most meticulous analyst, and your most intuitive sales rep all rolled into one tireless, ever-present entity.

That's your new CRM in the AI era.

It's working alongside you 24/7 – building the engine for your GTM strategy under your direction, giving you support on your sales calls, and helping you make decisions with the entire context of your business.

Status tracking for People and Companies objects

You can now create status attributes and kanban views for the People and Companies objects, enabling you to track your pipelines on the object-level.

This means you can monitor the status of a record across all object and list views, ensuring your data is consistent across your workspace.

For example, you could create a "Customer Lifecycle" status attribute on the Companies object to track each customer's journey, giving you visibility across all company views.

You can also leverage status attributes in reports for instant insight into your customer lifecycle. Simply build a Time in stage report and select the relevant attribute to visualize the time spent at different stages.

For more information on how to configure status attributes, see our help center.